The Vision Behind the Custom Plaster Lobby Most commercial finishes aim for seamless perfection: invisible seams, flawless surfaces, a finish so uniform it looks machine-made. But what happens when the vision calls for something entirely different? What if the imperfections, the fingerprints and handmade grit were intentional?  The hotel industry is evolving. The days of cookie-cutter lobbies are gone. The Waymark Chattanooga wanted a one-of-a-kind custom finish designed to s