INSIGHTS

Dream Team Finishes, Founded by Chattanooga Resident Alejandro Caraballo, Completes Full Interior and Exterior Finishing Scope for Caption by Hyatt Chattanooga — Using His Own Tennessee-Made Paint Product Caption by Hyatt Chattanooga Downtown, 105 W. Main St. — the first hotel on Main Street and the first Hyatt-branded property in Chattanooga’s history. CHATTANOOGA, Tenn., April 2026  — When the Caption by Hyatt Chattanooga Downtown opened its doors on March 31, 2026, it mark

When you're staring at 100-year-old horsehair plaster destroyed by water and fire damage, most contractors walk away. But, we saw an opportunity to bring a Chattanooga landmark — and a nearly lost craft — back to life. The Chattanooga Bank building, now The Waymark by Hilton Tapestry Collection, sat vacant for nearly two decades. The historic 1927 structure in the heart of downtown had spectacular architectural bones, but its original plaster surfaces told a story of severe n

If you manage a commercial or industrial facility, you already know that keeping everything running smoothly takes constant attention. What you might not think about as often is your paint — and that's exactly where problems start. At Dream Team Finishes, we've spent more than a decade helping facility managers, plant operators, and property owners across Chattanooga and the broader Southeast protect their buildings, equipment, and infrastructure with the right industrial coa

When it comes to protecting concrete surfaces, traffic coating is not optional. It is essential. In the Southeast, parking decks, hotel balconies, pedestrian walkways, and elevated concrete slabs take a beating. Heat. Humidity. Heavy rain. UV exposure. Constant foot and vehicle traffic. Without a properly installed traffic coating system, those surfaces will fail faster than most property owners expect. At Dream Team Finishes, we have seen what happens when traffic coatings a

Hotel painting is one of those things that looks straightforward until you're actually doing it. Tight timelines. Occupied rooms. Brand standards that can't be fudged. Surfaces that have seen years of wear and need more than a fresh coat to actually hold up. At Dream Team Finishes, hotel painting and commercial painting are central to what we do. We've worked on historic downtown properties and new-build Hyatt hotels. We've coordinated around full occupancy and pulled off ext

When a Miami design firm approaches you with a vision for a blocked pattern effect across a six-story horseshoe-shaped building, you don't just grab a brush and start painting. You pull out the plans, sharpen your pencils, and prepare to orchestrate one of the most meticulous paint jobs your team has ever tackled.  That's exactly what we did at Caption by Hyatt in downtown Chattanooga. The Challenge: Precision on a Massive Canvas The Caption by Hyatt isn't your standard recta

There's something about mineral-based finishes that just hits different. When you walk into a space with authentic Roman Clay or Lime Wash on the walls, you know immediately: it's not paint. Its texture, depth, and movement are captured in layers of earth-derived pigments that change with the light.   Here at Dream Team Finishes, we’ve chosen to work with Portola Paints out of Los Angeles. They’ve completely re-defined what's possible with natural finishes. Their mineral-bas

The Vision Behind the Custom Plaster Lobby Most commercial finishes aim for seamless perfection: invisible seams, flawless surfaces, a finish so uniform it looks machine-made. But what happens when the vision calls for something entirely different? What if the imperfections, the fingerprints and handmade grit were intentional?  The hotel industry is evolving. The days of cookie-cutter lobbies are gone. The Waymark Chattanooga wanted a one-of-a-kind custom finish designed to s

Custom wallpaper installation isn't like standard wallcovering work. When you're dealing with bespoke wallpaper projects, there's no room for error, no second chances, and no margin for miscalculation. Unlike repeating pattern installations, custom wallpaper projects involve one-of-a-kind artwork designed specifically for a single space. These bespoke wallpaper murals take weeks to produce, cost thousands of dollars, and require expert custom wallpaper installation techniques