Digital Marketing Specialist
Position Summary
The Digital Marketing Specialist at Dream Team Finishes is responsible for driving qualified lead generation and building Dream Team's brand presence in the commercial, industrial, and manufacturing sectors. This role combines data-driven outbound prospecting through Apollo.io with compelling content creation, social media management, and brand standardization across all company touchpoints.
This is not a task-taker role. The Digital Marketing Specialist owns the lead generation pipeline, the brand consistency of the company, and the analytics that tell leadership what is working and what is not. This role directly supports Dream Team's growth toward $100M in revenue and 600 employees — every qualified lead generated and every piece of brand content produced is a brick in that foundation.
Core Identity: You generate the pipeline, build the brand, and measure everything. What gets measured gets better.
Key Responsibilities
Manage and optimize Apollo.io campaigns to generate qualified commercial, industrial, and manufacturing leads
Build targeted prospect lists based on Dream Team's ideal customer profile (ICP) — facility managers, operations directors, GCs, and property managers
Create and A/B test outbound email sequences, subject lines, and call-to-action strategies for lead generation
Track and qualify leads through initial engagement; pass qualified leads to sales closers with complete context
Create and publish engaging content on Instagram and Facebook — minimum 3 posts per week across platforms
Develop and maintain a content calendar aligned with active projects, company milestones, and industry trends
Produce visual content including before/after shots, project highlights, team spotlights, and client testimonials
Create longer-form video content for project showcases, company storytelling, and painter training
Standardize logo usage and brand assets across all company materials, platforms, and physical touchpoints
Design marketing collateral including one-pagers, capability statements, project highlight sheets, and case studies
Establish, track, and report on key marketing metrics — CPL, lead volume, lead quality, and conversion rates — weekly
Produce 9 training videos for painter onboarding and post to Dream Team YouTube channel
Who You Are
Who You Are
You track CPL, analyze what's working, and make decisions based on metrics — not instinct alone.
Inconsistency bothers you. Every logo, every post, every document represents Dream Team.
You can write a compelling email sequence and design a clean one-pager in the same afternoon.
You don't wait to be told what content to create next. You own the calendar.
You work across PM, sales, and leadership — and you make all of them better marketers.
You read campaign data like a craftsman reads a substrate — with depth and intent.
You stay ahead of platform changes, B2B trends, and construction industry content — always.
Relentlessly Curious
Analytical
Collaborative
Self-Motivated
Creative
Brand-Obsessed
Data-Driven
Qualifications
Proficiency with Apollo.io or similar B2B sales intelligence and outbound email platforms
Strong understanding of B2B lead generation strategies and outbound email marketing best practices
Experience with Instagram and Facebook content management and analytics
Graphic design skills using Adobe Creative Suite, Canva, or similar tools
Photography and basic video production skills — smartphone content creation at minimum
Proficient with Google Workspace (Gmail, Drive, Docs, Sheets, Calendar) — exclusive use required
Understanding of marketing analytics including CPL, engagement rate, and conversion tracking
Strong copywriting skills for email campaigns, social captions, and marketing materials
Comfortable visiting construction jobsites for content creation — safety compliance required
Construction or industrial B2B marketing experience is a strong plus